SILA Press Release

The International Lingerie Trade Fair Africa : A Unique Opportunity for Local and International Brands in Abidjan on June 14th, 2025

Abidjan, Côte d’Ivoire – January 30, 2025 – The International Lingerie Trade Fair Africa (S.I.L.A 2025) will take place on June 14th, 2025, in Abidjan, providing an exceptional platform to promote the lingerie industry across the African continent and celebrate the creativity of African lingerie designers.
This event presents a great opportunity for local brands to stand out and enhance their visibility.
This trade fair also represents a strategic opportunity for international brands looking to explore the dynamic African market while fostering cultural and commercial exchanges with local creators.

A Growing Market

Africa has become a fertile ground for innovation in the fashion sector, with increasing demand for diverse and high-quality lingerie products. This trade fair is a strategic opportunity for international brands eager to explore this dynamic market while promoting cultural and commercial exchanges with local creators.

A Showcase for Excellence

The trade fair will feature:
  • An exhibition of lingerie, swimwear, pajamas & loungewear, socks, shapewear brands, as well as wellness products.
  • Interactive workshops led by industry experts.
  • A panel discussion.
  • A captivating lingerie fashion show that will highlight the best of the exhibitors.
  • A closing gala dinner with an awards ceremony.

Why Participate?

  • Access to an Emerging Market: International brands will have the opportunity to establish their business, while local brands can strengthen their networks and position themselves as leaders in the market.
  • Networking & B2B Meetings: Meet creators, suppliers, and industry professionals, thereby fostering fruitful collaborations.
  • Visibility: Benefit from extensive media coverage that will highlight exhibitors and partners on the international stage.

Practical Information

Date: June 14th, 2025
Location: Hôtel Sofitel Ivoire, Abidjan, Côte d’Ivoire
Registrations: Exhibitors and visitors can register now via salonlingerieafrique@gmail.com or our social networks (Facebook, Instagram, LinkedIn, and TikTok).

Press Contact

For more information, interview requests, or other inquiries:
  • Press Officer: Marie Claire BEAUCLAIRE
  • Email: salonlingerieafrique@gmail.com
  • Name of the Commissioner: Marie Christine MOLU
  • Email: salonlingerieafrique@gmail.com
  • Phone: +237 699 993 977
Don’t miss this unique opportunity to be part of an event that promises to transform the lingerie landscape in Africa. Join us at the International Lingerie Trade Fair Africa and seize the chance to be at the forefront of a thriving industry while celebrating local craftsmanship!

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